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Pre-launch |
Launch/Post-launch |
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- Situation analysis
- Brand mapping (pre-launch)
- Product Concept Evaluation
- Pricing
- Payor research
- Packaging test
- Communication research
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- Awareness and usage
- Product perception
- Message Recall
- Product Lifecycle strategy
- Tracking (awareness, usage, comms)
- Brand mapping (post-launch)
- Sales reps evaluation
- Communication effectiveness
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